Target’s highly-anticipated women’s clothing line in partnership with Lilly Pulitzer sold out online and in stores across the country within hours of its launch on Sunday. The clothes, handbags and housewares designed in the signature floral-print style of the popular designer brand sold at Target at a more affordable price. There were massive lines across the country outside of stores awaiting the release of the clothing, and the online demand briefly crashed Target’s website Sunday morning. Bargain hunters at several stores bought up carts full of merchandise at the beginning of the sale, angering some dedicated customers who waited in line for hours only to be met by empty racks of clothing. Within hours, many of the designs were posted for resale online on sites like eBay with hefty markups.
SOURCE: The New York Post