Less than three hours after Russell Wilson took a game-winning kneel in the football team’s 28-27 win over UNC-Chapel Hill, fans subscribed to gopack.com’s Pack Tracks had an e-mail in their inbox promoting the sale of T-shirts celebrating the Wolfpack’s third straight victory over the rival Tar Heels.

The design, which featured a front-pocket design bearing the score and “Stomp your Heels and Howl with Pride” and the date of the game, appeared fresh to fans and students who saw it for the first time Saturday, but the design had been conceptualized weeks before, according to Nicole Quimby, the manager of the Go Pack store in Ridgewood Shopping Center.

“The design was already in place before the game was played, so all we had to do when the game was over was put in the final score,” she said.

Despite the game having no impact on State’s postseason, Quimby, who said she is new to the area and the State-Carolina rivalry, said the game is different from other regular season match-ups.

“All the schools in the Raleigh area are rivals,” Quimby said. “But this is one of the bigger ones.”

Santiago Rubio, a freshman in polymer and color chemistry, said he shared the sentiment that the game against the Heels was special, and a win against the rival warranted a T-shirt.

“I know we suck, but, against Carolina, it’s a different playing field,” Rubio said.

Stormi Gignac, a freshman in apparel development, said the rivalry takes on a bigger meaning for her and her siblings.

“My brother goes to Carolina, so I like to rub it in,” she said, adding she’ll look into buying a victory T-shirt. “I have another brother who goes to State so we’ll probably both get them and wear them.”

Rubio said he’s a fan of any apparel that insinuates the Heels’ shortcomings.

“I hate Carolina,” Rubio said. “So anything to do with State beating Carolina is definitely something I’m interested in.”

The shirts, which are available online and at the Go Pack store in Ridgewood Shopping Center, sell for $17.99.