Aristocracy — located in Towne Center — will host its grand opening Friday, celebrating its arrival in Baton Rouge as one of the few exclusive men’s clothing boutiques in the area.

The store will provide a variety of men’s brand name clothing at affordable prices.

“Our goal is to let all guys know that now they have a place where they can find a one-of-a-kind, service-based, boutique shopping experience and find clothes that are unique and are current in fashion trends,” Leah Gray, owner and former University student, said in a news release. “We plan to offer brands that guys would shop for in New Orleans, Houston, or Dallas here to Baton Rouge.”